tttkaws
楽しければ、人は行動を変える。そして世の中が変わっていくというFUN
THEORYは、スピード違反も楽しく減らしちゃうんです。スピード違反した人が払う違反金が、制限速度内で走っている人の宝くじの賞金になるというこの
取り組み。ストックホルムで３日間にわたって行われた結果、なんとスピード違反が21.6％も減ったそうです。そしてもちろん、社会に貢献する会社という
イメージを高めることに成功したフォルクスワーゲンは、エコカー市場でのシェアをさらに伸ばしました。
“
—

カンヌ国際クリエイティブ祭2011受賞の社会派広告（12）Titanium & Film Craft Lions | greenz.jp グリーンズ

なんという素晴らしいアイデア！

(via gladdesign)

2011-09-27

(via mmtki)
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